By Andrew Griffiths
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Jeff Cox displayed his striking present for translating advanced theories into interesting tales because the coauthor of Zapp! and The objective. Now, in collaboration with revenues and advertising guru Howard Stevens, Ceo of the H. R. Chally staff, he tells a narrative within the kind of an old parable to bare very important classes gleaned from many years of study on salespeople and clients -- classes to help you determine find out how to promote effectively.
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Additional info for 101 Ways to Market Your Business: Building a Successful Business with Creative Marketing (101 . . . Series)
I heard about an idea in Japan where a major shopping centre in Tokyo has a city map printed on their bags. People all over town run around finding their way through the hustle and bustle with this detailed map, which of course also promotes the centre as the best place to shop in Tokyo. au 92 CHANDOS STREET ST LEONARDS NSW 2065 39 140 × 215 101 WAYS TO MARKET YOUR BUSINESS 8 Never underestimate the importance of a business card Business cards are often considered a necessary evil rather than a fantastic marketing tool.
Remember to include your email address or website on all of your promotional material and in any advertisement. au 92 CHANDOS STREET ST LEONARDS NSW 2065 37 140 × 215 101 WAYS TO MARKET YOUR BUSINESS 6 A good uniform impresses everyone An interesting phenomenon happens when you put a person in a uniform—generally they are treated with more respect because it looks like they have some form of authority. This is one of the main reasons why the military and the police dress in uniforms. Imagine if an airline pilot strolled through the cabin in a Disneyland T-shirt and shorts—how much confidence would this instil in passengers?
My jaw dropped when they said almost twenty years and during that time they had almost 20 000 customers. After probing for a few more details it became apparent that once a job was finished and delivered this business had no further contact with the customer. There was no followup or after-sales service. Sitting on the floor in some dusty corner was a box filled with the names of thousands of customers that had already used this business but had never been followed up. This is a very common fault of small business operators.