An Introduction to Scientific Communication by Перекальская Т.К., Выгонская Л.Н. (ред.)

By Перекальская Т.К., Выгонская Л.Н. (ред.)

Учебное пособие ставит своей задачей формирование навыков научной коммуникации на английском языке с целью оптимизации лингвистического сообщения и предназначено для студентов и аспирантов механико-математического факультета МГУ.

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An Introduction to Scientific Communication

Учебное пособие ставит своей задачей формирование навыков научной коммуникации на английском языке с целью оптимизации лингвистического сообщения и предназначено для студентов и аспирантов механико-математического факультета МГУ.

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The main product lines are various types of jam and a range of juices (to be mixed with water). Juice concentrates are not available in shops. Recently, the company began selling jam in a supermarket chain. This is more in the form of an experiment, as there is no particular adaptation to this chain (it receives the same discount as web orders), and direct sales are still predominant. Although jam sold by Jam on the net is mass-produced and is nowadays found in some department stores, certain distinctive features, such as no adding preservatives, are advertised in order to promote its higher value.

Sometimes the pages are aimed at all of these groups; in other cases, they are only designed for selected recipients. In yet other cases, a firm may have a combined strategy, meaning that some parts are meant for dealers or suppliers while other sections are meant for the customer or the public in general. One problem we have identified through our studies of firm websites is that pages produced for a firm’s dealer, featuring mostly technical and practical information, are in the open and read by others.

M. P. (1997) ‘An Examination of the Nature of Trust in Buyer–Seller Relationships’, Journal of Marketing 61: 35–51. , Rusten G. G. (2002) Følgeevaluering av Verdiskapingsprogrammet for matproduksjon, Report 50, Bergen: Institute for Research in Economics and Business Administration. Giddens, A. (1991) Modernity and Self-identity: Self and Society in the Late Modern Age, Stanford, CA: Stanford University Press. Gold, J. and Ward, S. (eds) (1994) Place Promotion: The Use of Publicity and Marketing to Sell Towns and Regions, Chichester: John Wiley & Sons.

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