Analytics in Smart Tourism Design: Concepts and Methods by Zheng Xiang, Daniel R. Fesenmaier

By Zheng Xiang, Daniel R. Fesenmaier

This ebook offers leading edge examine at the improvement of analytics in trip and tourism. It introduces new conceptual frameworks and dimension instruments, in addition to purposes and case stories for vacation spot advertising and administration. it really is divided into 5 components: half one on commute call for analytics makes a speciality of conceptualizing and enforcing trip call for modeling utilizing mammoth information. It illustrates new how you can determine, generate and make the most of huge amounts of knowledge in tourism call for forecasting and modeling. half makes a speciality of analytics in shuttle and daily life, providing fresh advancements in wearable desktops and physiological size units, and the consequences for our realizing of on-the-go tourists and tourism layout. half 3 embraces tourism geoanalytics, correlating social media and geo-based facts with tourism information. half 4 discusses web-based and social media analytics and offers the newest advancements in using user-generated content material on the net to appreciate a few managerial difficulties. the ultimate half is a set of case reports utilizing web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging on-line experiences within the lodge undefined, and comparing vacation spot communications and industry intelligence with on-line lodge reports. The chapters during this part jointly describe more than a few diversified techniques to realizing industry dynamics in tourism and hospitality.

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